"They cannot vote, drive yet or even own credit cards, but they are especially prized since they spend the most money and marketers are obsessed with them. What they buy and what they get their parents to buy for them adds up to the bottom line of products and brands" Justine Castellon, Market Place 21
As a company that focuses on helping brands reach their target audience of tween girls, we think that Justine Castellon, a brand strategist of Market Place 21, has done a great job pinpointing exactly who this prized customer is.
Take a look at Justine's full article titled, "Tweening the Girl Power." It provides enlightening marketing insights into the tween demographic.
Additionally, Gregg Lipman of CBX wrote an interesting piece outlining "The Do's and Don'ts of Tween Marketing" It's worth checking out!
Iridescent is starting a movement — a movement of women creating and inventing technological solutions. One of their core programs is the Technovation Challenge, which equips girls to become technologically literate
Over the past three years more than 800 high-school girls have programmed 163 mobile phone apps and learned how to launch a start up company. 94% of these girls are now interested in a career in technology. This year, over 600 High school girls from around the world pitched their app ideas for a chance to win $10,000 to fund their app project.
We enthusiastically congratulate this years finalists.
And will anxiously await the final results on May 3rd!
Find out more about Iridescent's Technovation Challenge here.
MobiGirl Media supports this effort to highlight the importance of financial literacy and to teach young Americans how to establish and maintain healthy financial habits.
We also think it's important to safeguard the online purchasing experience for young people and support programs that take the young consumer in mind. Buying things can be confusing at best, even for the sophisticated media savvy young person. Tax, shipping costs, recurring and hidden charges all conspire to make the purchasing experience for kids (and adults) overwhelming at times.
Traditionally, mom and dad hold the purse strings when it comes to kids purchasing online, but their are options emerging that promise to help young people gain some financial independence while encouraging safe spending and money management.
Virtual Piggy is a payment enabler that allows children to safely make purchases online while keeping parents in control of all aspects of spending. Online retailers sign on to offer Virtual Piggy as a payment option and then kids can purchase from these retailers exclusively.
Spend Smart is a pre-paid debit card that promises to provide teens and easy, safe and convenient way to manage their spending, while teaching smart spending habits. And SS just signed Justin Bieber as a spokesperson, so that will attract the fans!
We do know that tween and teen spending is up online. We're really excited to see that some companies are looking into safe ways to teach children greater financial responsibilities.
You can find out more about Financial Literacy for Youth here: http://www.jumpstart.org/ The Jump$tart Coalition for Personal Financial Literacy is a non-profit coalition of national organizations seeking to advance the financial literacy of pre-kindergarten through college-aged students. Jump$tart Coalition endeavors to provide youth with lifelong financial decision-making skills.
We know that by the age of 7 or 8, most girls using mobile iOS apps already have a pretty high level of sophistication in identifying advertising messages.
That said, we think it's important to ensure that the ads and the messages in them are presented in a straight-forward, clear fashion--that's why we are implementing a feature that every ad will be clearly labeled as an ad.
In addition, we give developers the option to donate their unsold ad space to non-profit charities that empower girls, such as Because I Am A Girl, About Face and See Jane, Inc.
Check them out for yourself--we think they are doing great stuff and we are very proud to support them.
Beacon Street Girls
Because I Am Girl
If you're wondering what type of products would benefit from advertising on apps-- well we'll tell you. It's App Palz! Sarah Lee has created a fantabulous smartphone product-- a tablet doll that girls use when playing apps to make game play more fun and interactive! As a start-up, she doesn't have a lot of extra cash for PR and advertising. But, she wants to get the word out to her customers about her new product. A typical start-up conundrum.
Enter MobiGirl Media. For less than $100, Sarah was able to reach her customer directly -- by promoting App Palz to the girls while they are playing apps. Genius right?
Sarah has just started her campaign and is already seeing results. "This is very cool! I see all the clicks already and my website had a ton of activity! Thanks! :)"
Your welcome, Sarah!
App developers are often flooded with emails from ad networks trying to get your business. But what really makes one ad network different from the next? Is it really going to be worth it to install another SDK? Ad network pitches may sound so promising initially, but in reality, is it just another case of Over-Promise and Under-Deliver?
So, if you are like many app developers, you may choose to do nothing. Or stick with what network you have been using - even if it is not working well for you. Either choice is not really great for your bottom line.
Here's a list of what to look for in an ad network. It a quick list that's worth your time.
So, don't get caught up in Mobile Ad Network Overload! Taking a few minutes to evaluate the new services out there may turn out to be well worth your time!
This article from Mashable.com got us thinking…what "adult" situations are our girls experiencing in online games and apps? And how can we protect our girls from "role-playing" that is too mature for them?